RAISING THE VOLUME WITH “MJAS SREY” MV



Raising the volume [RTV] was created by and featured lots of young people who are passionate about social issues and keen to contribute creative ideas and concepts. This Page | 3 project has the potential to see a ripple effect as empowered female role models support their younger peers to rise up and find their own voice. In time, we will know that participation in projects like this are making a large scale impact when changes begin to be made as a direct result of decision-making organisations listening to young people. The final music and video ‘Mjas Srey’ has been shared, to date, over 4000 times on social media, reaching 482,947 people with positive comments highlighting the value of the work of young women. Music and video were a successful medium to promote a social message and engage young people. Comments on facebook were overwhelmingly positive with facebook statistics showing the top audience being young women aged between 18- 24. One person commented: ’listen to this song and you will find that you have great strength and great wisdom’. Another young woman stated: ‘It is time for women to break the barriers that hinder their journey to a more fulfilling life.’ There were lots of impressive young women, who currently work in the creative industry in Cambodia that contributed to this project, including: popstar Kanhchna Chet, dancer Sophea Chamroeun, and filmmaker Lomorpich Rithy. These successful and inspiring YWE helped to guide and mentor the other young people on the project and also supported in engaging people on social media. Sophea Chamroeun stated: “I think about the crew and all the team involved in this project, I feel proud, because we all are Khmer and young, and I can see the hard work that we put into this project.” In terms of scaling up, it would be valuable to explore how this project could be integrated into existing civic engagement programmes and forums as an alternative method of engaging YWE. This would be valuable in exploring further how this can encourage participation and raise other young women’s voices. RTV was embraced by the creative community. In addition to its initial objectives, it gave TSI an insight into how existing and emerging musicians and artists can contribute to developing more inclusive communities. One area it highlighted was the significant inequalities between women and men as creators and producers of cultural goods and services in all sectors of the creative industries in Cambodia. RTV was a positive in its step towards focusing on women artists and creative industry entrepreneurs and highlighted the importance to us, as an organisation, of providing young women in the music industry with technical training as well as entrepreneurial skills.



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